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Anti-Aging Skin Care Innovations Drive Nu Skins Guidance for 2011

Anti-Aging Skin Care Innovations Drive Nu Skin’s Guidance for 2011

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By: TOM BRANNA

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• Nu Skin executives expect innovative products to boost sales 5-7% to $1.60-1.63 billion this year. Earnings are expected to rise 10-15% to $2.25-2.35 billion, while operating margin is projected to increase 30 to 50 basis points. “We are anticipating another strong year due to our ability to innovate across product platforms, business methods and distributor compensation programs,” said Truman Hunt, Nu Skin president and chief executive officer. “The exclusive ageLOC product portfolio is g...

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